Art Of Writing A Speech : Summary and Download EBook

The provided Summary from “Art Of Writing A Speech.pdf” offer a practical guide to crafting and delivering compelling speeches.
The document breaks down the process into manageable steps, highlighting the importance of structure, credible evidence, and audience engagement.

Art Of Writing A Speech

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Main Themes and Key Ideas:

The e highlights several key themes crucial for successful speech writing and delivery:

1 : Structured Approach to Speech Writing:

A fundamental principle is that creating a good speech involves using the “right ingredients” to ensure a professional outcome.
Speeches should have a clear structure: “an introduction, a mid section and a conclusion. All three of these parts are very important and should hold a different significance to the entire theme.”
The introduction’s goal is to “drawing the interest of the audience and holding it long enough to ensure an effective launch into the mid section.”
The mid-section is where “the actual information on the topic discussed is actually presented.”
The conclusion should be designed to have “enthralled the audience so much that they would now be eager to consider follow up actions.”

2 : Setting Clear Goals for Delivery:

Having clearly defined goals for the speech delivery is essential for shaping content and tone.
The primary goal is to “inform or share with others, a particular piece of information.” Success is measured by the audience’s ability to “understand, retain and apply” the information.
Another critical goal is to “ensure the target audience is completely convinced of what is being presented.” This involves designing content that “negate any form of distrust or lack of confidence.”
Ultimately, the goal should “include the element of persuasion,” aiming to get the audience to “make a commitment towards whatever the speech is designed around.”

3 : Thorough Understanding of the Topic:

It is “very important for the individual to thoroughly understand the fundamentals of the intended topic.” This understanding will be evident in the presenter’s “body language and tone.”
Thorough understanding allows for the inclusion of “high level of motivation” and the selection of “right phrases and motivational lines.”
Crucially, understanding the topic enables the inclusion of “as many facts as possible” and allows the presenter to “field questions with ease and confidence.”

4 : Determining the Depth of Research:

In-depth research is necessary to ensure the facts presented are “irrefutable.”
The depth of research should be tailored to the audience’s “mental absorption capacities,” potentially including “data that can be presented to back up whatever is being claimed.”
Predetermining the extent of research helps in planning the “basic outline the speech is going to take” and the “actual preparation of the speech itself.”

5 : Knowing Your Audience:

Understanding the target audience is perhaps the “most important element” for designing engaging and easily understood content.
Using “technical jargon on the speech content when addressing an audience which lack the knowledge of such jargon, will only cause the attention span of the audience to wane.”
Understanding the audience’s “reasons behind the audience attending the event” helps in designing material that “feeds this intention.”
Knowing the audience informs the appropriate tone and style, including the use of “witty jokes or light banter.”

6 : Effective Research Methods:

Research can be conducted using resources like libraries and the internet.
Efficient research involves “skimming the material” and focusing on “highlighted words or sentences.”
Relevant information should be noted down in “point form” and kept “accurate and concise,” ideally with “only one point noted down on each notepad page or on the each index card.”

7 : The Anatomy of a Speech:

The process of giving a speech can be “intimidating,” but preparation and practice can mitigate panic.
The overall goal of the speech is to “capture and hold the attention of the target audience.”
Using the “anatomy of the speech to gauge the attention span of the audience will also help the individual to either step up or tone down accordingly.”
The speech should facilitate immediate identification and connection with the presenter throughout and after the presentation.

8 : Providing Supporting Evidence:

It is crucial to be “well prepared and well equipped to answer any and all queries” the audience may have.
Points made in the speech “should be accompanied with the relevant information, which should be derived from reliable sources.”
Research should cover “both for and against the points being presented” to handle varying viewpoints with “respect and diplomacy.”
Using “examples to support the view points depicted in the speech content, is also very important.”
Including “supporting and verified evidence clearly represented within the speech will show the credibility of the presenter and its content.” Conversely, including “disproven evidence should not be included.”

9 : Writing a Persuasive Speech Outline:

A speech outline helps to “take out the anxiety features that often surround the speech writing process.”
The outline should be “persuasive in nature,” encouraging the audience to accept the presented viewpoint and eventually “commit in some tangible way.”
Key elements of a persuasive speech outline include:
A “clear opening statement that is both attention grabbing and intriguing enough.”
Creating a “perceived personal link with the audience.”
Showing a “certain level of being credible enough.”

10 : The Importance of a Call to Action:

The “follow up reaction to the speech will be the deciding factor on whether or not the speech has been effective.”
Strategies for encouraging a call to action include:
“Laying the ground work to facilitate the connection after the speech has been delivered.”
Providing “form of incentives” such as discounts or goodies.
Offering a “few carefully selected options” rather than overwhelming the audience.
Presenting the speech with a “sense of urgency” to encourage immediate commitment.
Strategic “positioning” of the call to action within the content.